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"Equipian"

..Equipment for Life.. since 2005.. Welcome to Equipian, our previews, views and reviews! enjoy!

Live Strong



these yellow bracelets need very little introduction in north america, but to the rest of the world, it is relatively unknown. perhaps it's known for decoration or fashion, or known for the celebrities or athletes that wear them, but not for the symbol. these yellow bands are made by NIKE with Lance Armstrong Foundation (the superman cyclist, 6 time Tour de France winner) to raise money for cancer research, and to show your support for cancer survivors. it's simply a rubber bracelet with the words LIVESTRONG imbedded into it. i've bought these directly from the Lance Armstrong store and given them out as presents to friends and family. when i traveled to japan recently, i was fortunate to meet up with some old friends and explain to them the meaning behind this present. unfortunately, back in Hong Kong, it seems like people have taken this into a fashion item and bumped up the price to 80 HKD (around 10 USD) per bracelet. they don't know the true meaning behind the yellow, and see only a chance to make money. it's sad sometimes to see the greed, especially when counterfits are sold to fashion seekers. hopefully, a day will come when other charities are raised and greed will not prevail. for more information on the Lance Armstrong Foundation and Cancer survivors, click HERE. for information on NIKE's yellow band and donations click HERE. PEACE! [equipbug]




photos courtesy of www.LAF.org
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